Publicist / Owner
Ebie McFarland’s interest in PR began while attending Vanderbilt University in Nashville, Tennessee from 1999-2003. She was active in several school organizations and served as Publicity Chair for Vandy Cares (AIDS Awareness Organization in conjunction with Nashville Cares) as well as Dance Marathon. In-between classes and work, McFarland booked bands at a local Nashville establishment and handled advertising and PR efforts on behalf of the shows.
Upon graduation in 2003, McFarland applied for an entry-level position at a local PR firm in Nashville where she worked for four years, signing artists such as Lynyrd Skynyrd, Montgomery Gentry, Clay Walker, Hootie & The Blowfish, and Sister Hazel. There, she was able to obtain first-hand experience in event PR with clients such as Country Thunder USA festivals, Unique Lives’ presentation of Dr. Maya Angelou, where McFarland produced, arranged opening talent (Montgomery Gentry and the Fisk Jubilee Singers), and secured PR coverage of the event. Upon hearing Dr. Angelou's presentation, one quote in particular stuck: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
In July of 2007, McFarland founded her own company, Essential Broadcast Media, LLC, with that motto in mind. In addition to actively overseeing the campaigns of all EBM clients, McFarland serves on both the Country Music Association and Academy of Country Music Board of Directors as well as the Academy of Country Music’s Lifting Lives.