Monday, February 11, 2019 - 1:30pm

Chris Hemsworth’s personalized digital health and fitness program Centr has officially launched.

Created by Chris Hemsworth and his hand-picked team of internationally renowned 
experts, including elite trainers, celebrity chefs, meditation teachers and well-being experts, Centr’s unprecedented offering created global headlines following its January 23 announcement.

“It’s A Game-Changer. It's officially your one stop shop for everything you need to eat, train and live well, fully customized to your goals, ability and personal taste. – Men’s Health
“Chris and Elsa have just announced a new lifestyle app called Centr and its features will blow your soon-to-be sweaty socks off. The app offers a curated range of everything from daily workout videos to meal plans, recipe collections to sleep visualizations – fully customized to your goals, ability and personal taste.” – Women’s Health
“… it is perfect for all those people who prefer to exercise at home for lack of time.” – 
“… you can scroll through your weekly planner, see newly-added workout or meditation videos and recipes, and swipe to swap out activities you're not into… Centr can even use HealthKit with Apple Watch to log your workouts and record your heart rate. Paired with this is the mindfulness section, which not every fitness app prioritizes, so kudos.” – 
He’s used all types of training methods to get his Thor body ripped and in perfect condition and now he wants to help others achieve their body goals.”  –  
Hollywood Life

Centr’s announcement on the 
App Store created a frenzy of pre-orders to the highly anticipated program. 
Launching February 12 are Centr playlists by Chris Hemsworth and Elsa Pataky, only on Apple Music.

Centr reveals a new collection of curated playlists available worldwide exclusively on Apple Music. Fitness and music fans alike can train to personal soundtracks from Chris Hemsworth, Elsa Pataky and the Centr experts. The Centr playlists are designed to make you sweat harder, lift heavier, stretch longer, box another round, even turn down the volume in your head. This is the music behind the motivation.
Centr playlists are available exclusively on Apple Music to all subscribers globally here:

CENTR pricing is as follows: 
12 months - $119.99 USD/AUD, £93.99
3 months - $47.99 USD/AUD, £36.99
1 month - $19.99 USD/AUD, £15.49
The Centr App is available from the App Store for iPhone and Apple Watch or online at

Live the Centr Lifestyle from February 12 at or follow on, Instagram @CentrFit,Facebook @CentrFit and Twitter @CentrFit.
About Centr
Centr is a personalized digital health and fitness program created by Chris Hemsworth and his hand-picked team of internationally renowned experts, including elite trainers, celebrity chefs, meditation teachers and well-being experts.
Actor and fitness author Elsa Pataky joins experts including Special Ops trainer Joseph Sakoda AKA ‘Da Rulk,’ Hollywood trainer Gunnar Peterson, “Plant Proof” podcast founder Simon Hill, Chris’s personal trainer Luke Zocchi, vegan bodybuilder Torre Washington, yoga instructor Tahl Rinsky and chef Dan Churchill who are teaming with Chris to lead users step by step toward their goals.
With the ability to customize the program to suit any fitness level, dietary and lifestyle needs, Centr takes the guesswork out of health and wellbeing. Accessible via iOS app, Apple Watch and online, it offers daily workouts, meal plans, meditations and a 24/7 community offering support, extra tips and exclusive behind-the-scenes extras. The full January 23 press announcement can be found 

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Media Contacts for Centr
For press assets, please follow the link below and enter media as the password.

Digital Media Kit 

Loup (Global): Antoinette Barallon 
+61 417 386 453
Essential Broadcast Media (U.S.): Ebie McFarland