Friday, August 21, 2020 - 2:15pm

Country icon Trace Adkins releases a new music video for his latest release “Just The Way We Do It,” dubbed by Sounds Like Nashville as a “new feel-good, honky-tonkin’ track,” from forthcoming EP Ain’t That Kind of Cowboy, set for release Oct. 16 via Verge Records. Watch the video for “Just The Way We Do It” HERE. Autographed copies of the EP in addition to exclusive new merchandise items are available in the Official Trace Adkins online store. Pre-order Ain’t That Kind of Cowboy HERE
Written by Jeffrey Steele, Danny Myrick, Kip Raines and Bart Allmand, “Just The Way We Do It” delivers a summertime anthem, with the video directed by Michael Stryker and Andrew Rozario featuring a Cajun-influenced
 party complete with a cookout, live music and a mild run-in with the law.
“I'm from the northern part of the state,” the Louisiana native shared with 
Tennessean“Cajun influence really isn't as prevalent where I'm from. Still, when I started playing music, I was working with a band from Lafayette, Louisiana, and we'd go play festivals down there. I was exposed to a lot of that stuff. I always liked it. It kinda felt like home to me.” 
Announced earlier this month, Adkins’ Ain’t That Kind of Cowboy features six tracks produced by Bart Butler with cuts from notable songwriters Aaron Raitiere, Wynn Varble, TJ Osborne, John Osborne and Tony Lane among many more. The follow-up to 2017’s Something’s Going On, the upcoming EP is Adkins’ first collection of songs released on Verge Records.
“There's a ballad and a couple of mid-tempos,” Adkins told 
Tennessean of the unreleased tracks from the EP. “It's a little more sedate, but not unusual for anybody that's followed my career. I love to do that stuff.”

“Just The Way We Do It” follows the release of “
Mind on Fishin,’” featuring a music video starring T. Graham Brown, and first single “Better Off. ” “Better Off” has garnered over 8 million streams since its release in mid-March, with a video premiere on Viacom/CBS Times Square billboards, CMT, CMT Music and Watch the video for “Better Off” HERE.
Ain’t That Kind of Cowboy EP track listing:

  1. “Better Off” (Hillary Lindsey/Corey Crowder)
  2. “Mind on Fishin’” (Aaron Raitere/Wynn Varble)
  3. “Ain’t That Kind of Cowboy” (Justin Lantz/Stephen Wilson)
  4. “Big” (TJ Osborne/John Osborne/John Pierce)
  5. “Running Into You” (James Slater/Tony Lane)
  6. “Just The Way We Do It” (Jeffrey Steele/Danny Myrick/Kip Raines/Bart Allmand)

For more information and additional announcements, visit or follow on Twitter, Facebook and Instagram @TraceAdkins.
About Trace Adkins
Towering baritone Trace Adkins has sold more than 11 million albums and charted more than 20 singles in his 25 years in Nashville, a remarkable run for one of country music’s most easily identifiable stars. With over one billion spins on Pandora (10 million per month), one million followers on Spotify and nearly 200 million plays on YouTube, the Louisiana native has been back in the studio after releasing his 12th studio album, Something’s Going On, in 2017. Upcoming EP Ain’t That Kind of Cowboy is set for release October 16, 2020, via Verge Records, with debut single “Better Off,” “Mind on Fishin’” and “Just the Way We Do It” available everywhere now. A three-time GRAMMY Award nominee, Adkins has won three Academy of Country Music Awards, including the 2009 Single of the Year Award for “You’re Gonna Miss This” and Vocal Event of the Year with Blake Shelton for “Hillbilly Bone” in 2010. The Grand Ole Opry member is also an author and spokesman for the Wounded Warrior Project and The American Red Cross, for whom he raised more than $1.5 million dollars as the winner of NBC’s All-Star Celebrity Apprentice. In recent years, Adkins has performed for U.S. service members across 12 USO Tours. In his 2007 autobiography, A Personal Stand: Observations and Opinions from a Freethinking Roughneck, Adkins recounts his rise to fame, brushes with death and battles with personal demons. Adkins has also acted in multiple films and television shows, playing a tough-as-nails biker in “The Lincoln Lawyer” (starring Matthew McConaughey), a desperate father in “Deepwater Horizon” (starring Mark Wahlberg), a wise oracle and tattoo artist in the family friendly film “Moms’ Night Out” (starring Patricia Heaton, Sean Astin, Sarah Drew) and as MercyMe’s real-life manager, Brickell, in the box office smash “I Can Only Imagine.” The film was the third biggest selling movie on its opening weekend in America. His latest role was as a grandiloquent former general in the film “Badland,” which was released in select theaters and on Amazon Prime Video and Apple TV in November 2019. For more information and announcements, visit or on Twitter, Facebook and Instagram @TraceAdkins.
Lyrics to “Just The Way We Do It”