Tuesday, January 16, 2018 - 8:15am

Monument Records, the Sony Music imprint that re-launched last year under Jason Owen and Shane McAnally, adds newest member Sarah D’Hilly as Associate Director of Digital Strategy. The label grows as flagship artists Caitlyn Smith and Walker Hayes gain momentum.
Having officially joined the label in late 2017, D’Hilly will oversee all digital marketing initiatives and partner relationships with sales and streaming services and social platforms, and will report directly to Monument’s SVP Marketing & Label Operations, Katie McCartney.
Before assuming her role at Monument, D’Hilly worked in digital marketing at Borman Entertainment handling content strategy, digital press, social media & eCommerce campaigns for the roster. After graduating from SUNY Fredonia, she began her career with internships at Big Machine Label Group and New York-based boutique marketing company, People’s Revolution.
“Sarah has a strategic, open minded, and clear vision approach to marketing entertainment in the digital landscape,” said McCartney, “and we’re thrilled to have her as a part of the Monument team.”
D’Hilly adds her marketing experience to an innovative team Owen and McAnally envisioned that includes McCartney and Manager of Marketing & Label Operations, Kelli Porter.

Opening a label with a history as eclectic and rich as Monument Records was important to McAnally and Owen, two industry leaders who have been on the forefront of changing the face of the creative landscape and contemporary music. Cultivating unique ideas and approaches in their respective fields, both have re-written the possibilities for their artists and reframed what music means. 
History of Monument Records
Originally founded in 1958, Monument Records built a reputation as a label that crossed genres, blending sounds and styles with the release of Monument’s first hit “Gotta Travel On” by Billy Grammer, celebrated international crossovers like with “Only The Lonely” by Roy Orbison, and breaking down stereotypes and boundaries with Too Many Chicks by Leona Douglas who was the first African American woman to release a Country recording. Among the artists on Monument’s acclaimed roster are some of the most progressive artists of their respective era -- including Kris Kristofferson, Dolly Parton, Connie Smith, Little Big Town and Dixie Chicks, plus many more.