Ray Partners with MusicFX for No. 1 Country Music Airplay Commemorative NFT for
“Whiskey And Rain” Available Tuesday, March 22
NASHVILLE, Tenn. – Country music has long been known for its story songs, sometimes revealing tall tales and urban legends of the rural south, captivating fans and allowing them to envision the events unfolding as their favorite artists sing the storyline. Hitmaker Michael Ray knew he had one of these special songs as soon as he heard his latest single “Holy Water.”
“That’s what I love about the story,” Ray shared with Billboard. “It’s like a movie in your ears.”
Now, the engrossing story finds a cinematic home in the official music video, directed by Spidey Smith. Filmed near the Florida-native’s hometown of Eustis, “Holy Water” follows a Florida preacher and his lucrative midnight side hustle. Watch the video HERE.
“Back in the day, my family was part of building this little church off a dirt road. It’s the church my grandfather grew up in, my dad grew up in and then pastored, we grew up in it, and now, my sisters are working to rejuvenate it,” shares Ray. “‘Holy Water’ takes me right back to being a boy in that church, sitting in a wooden pew listening to some of the greatest truths I hold onto to this day.”
Written by Ashley Gorley, Hunter Phelps, Ben Johnson and Michael Hardy, the first verse of “Holy Water” offers a prime example that Ray “undoubtedly knows his way around a country song,” showcasing his ability to sing mouthfuls of detail with the smooth, unhurried delivery of a veteran storyteller, while the chorus is “a high-powered anthemic section…encased in a singalong, descending melody,” shares Billboard.
“Holy Water” follows Ray’s fourth No. 1 single “Whiskey And Rain,” which marked his first multi-week chart topper, and to celebrate, Ray has partnered with MusicFX.io (“MusicFX”) for his very first NFT. The Michael Ray No. 1 Country Music Airplay Commemorative NFT will be strictly limited to just 100 tokens for fans to enjoy this achievement alongside Michael. The NFT will drop exclusively on MusicFX on March 22, 2022.
One lucky fan will receive a Golden Ticket NFT along with their No. 1 Country Music Airplay Commemorative NFT, earning them two tickets with VIP passes to meet Ray at a show of the fan’s choosing, while another five fans will receive a Bronze Ticket bonus that will reward them with an exclusive MusicFX Michael Ray merch pack.
For more information on the Michael Ray No. 1 Country Music Airplay Commemorative NFT, visit MusicFx.io.
About Michael Ray
For Michael Ray, music is his grandfather singing and sweating on a rural Florida stage. It’s the childhood refuge he found during the pain of his parent's divorce. It’s family and stories, history and hope. Ray says music saved him, but it did even more: Music made him. In five short years, Ray has built an impressive foundation: four No. 1 songs – RIAA Platinum-certified “Think a Little Less,” RIAA Gold-certified “Kiss You in the Morning,” RIAA Gold-certified “One That Got Away” and RIAA Gold-certified “Whiskey And Rain” – plus “Get to You” and “Her World or Mine,” brings his tally to five Gold-certified singles. Ray has garnered over 1 billion global streams, over 650,000 album equivalents, over 100 million YouTube views, and has performed at the Grand Ole Opry over 60 times. Now, two hit albums into that all-too-rare blend of critically acclaimed and commercially successful career, Ray has released Higher Education, a seven-song collection produced by GRAMMY-nominated producer Ross Copperman. Proof that heartbroken wallowing can feel good if it swings, “Whiskey And Rain” marked his first multi-week No. 1, cementing Ray as the ideal bridge between vintage country cool and modern country’s best sounds. His latest single “Holy Water” is impacting Country radio now. Learn more about Ray at MichaelRayMusic.com or follow him on Instagram and Twitter @MichaelRayMusic and Facebook.com/MusicMichaelRay.
Media Contacts for Michael Ray
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Essential Broadcast Media
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Warner Music Nashville