Monday, February 1, 2021 - 11:15am

NASHVILLE, Tenn. – On the shores of the Caribbean, there’s a new flavor of Kenny Chesney’s premium-blended Blue Chair Bay® Rum on the horizon. Now, eight years after one of the industry’s most successful launches in the history of wine and spirits, the 8-time Entertainer of the Year is turning to No Shoes Nation, his legions of dedicated fans, to help choose the next flavor.
Addressing the fans-first request Chesney shares, “all the fans out there and everybody in No Shoes Nation…we want to involve you guys, we want you to help us pick the flavor,” noting that the new flavor will either be Mocha Rum Cream or Mango Rum Cream.
Participants can vote and enter for a chance to win a guitar signed by Kenny Chesney by visiting Blue Chair Bay’s 
The new flavor will join the less-than-99 calories rum creams collection which includes fan-favorite Blue Chair Bay® Pineapple Rum Cream, Blue Chair Bay® Key Lime Rum Cream, Blue Chair Bay® Banana Rum Cream and Blue Chair Bay® Coconut Spiced Rum Cream. Award-winning and made with exceptional care using natural ingredients, the collection also includes in-demand flavors such as Blue Chair Bay® Coconut Rum, vegan-friendly Blue Chair Bay® White Rum and more.
Continuing to innovate, Blue Chair Bay® Rum recently collaborated with New York-based company Tipsy Scoop to create rum-infused ice cream that 
Forbes likened to “summer in a scoop” while Popsugar raved that the collaboration is, “like a tropical vacation in a pint.” The unique partnership’s creations have included vegan piña colada ice cream, their first-ever vegan flavor, as well as a coconut and cinnamon spiced Holiday Coquito ice cream.
Blue Chair Bay® Rum continues to be one of the fastest-growing brands in the country, outpacing other brands in the rum category. Chesney’s premium-blended rum has been included on Shanken Hot Prospects five years in a row, making it the only rum on the list.
For more information visit and follow on socials @bluechairbayrum.
About Blue Chair Bay® Rum
Blue Chair Bay® Rum, which had one of the industry’s most successful launches in the history of wine and spirits, is a collection of premium-blended rums created on the shores of the Caribbean and inspired by multi-platinum songwriter and entertainer Kenny Chesney’s love of the islands. Blue Chair Bay® Rum is made with exceptional care using natural ingredients. Blue Chair Bay® Rum is available in 50ml, 750ml, 1L and 1.75L bottles. Blue Chair Bay® Spiced Rum 35% ABV; Blue Chair Bay® White Rum 40% ABV; Blue Chair Bay® Coconut, Banana, Coconut Spiced, and Vanilla Rum, 26.5% ABV. Blue Chair Bay® Key Lime Rum Cream, Banana Rum Cream, Pineapple Rum Cream and Coconut Spiced Rum Cream 15% ABV. Please enjoy Blue Chair Bay® Rum responsibly. Bottled by Fishbowl Spirits, Rochester, NY. Fishbowl Spirits, LLC, Nashville, TN. Rum Specialty, 15% alc/vol.