JIMMIE ALLEN RETURNS TO CO-HOST FOURTH HOUR OF NBC'S "TODAY SHOW"

Thursday, March 28, 2019 - 5:00pm

Country star and 2019 ACM Award nominee Jimmie Allen returned to co-host the fourth hour of NBC’s "TODAY with Kathie Lee and Hoda" for a second time yesterday, March 27. Filling in for an on assignment Hoda Kotb, the appearance marks Allen's 6th visit to the show in less than 6 months and makes him the last guest co-host for Kathie Lee Gifford who is leaving the show after 11 years next week.

During the packed hour, Gifford surprised Allen with two plaques recognizing Gold Certification for his No. 1 single, “Best Shot,” in both the US and Canada. The duo also got a lesson in manners from Thomas Farley, checked out spring hair trends from celebrity hair stylist Chris Appleton and got in the kitchen with Craig Susser, owner of Craig’s in LA, to make scallops over cauliflower “risotto" primavera.

Allen made history with his breakout three-week No. 1 debut single, Best Shot, described by Rolling Stone as a soulful, acoustic love song and celebrated by the New York Times for both its choked-up weeping-guitar patternand as proof that he is most effective as a romanticist.

His follow up single, “Make Me Want To,” is the second from Allen’s debut album Mercury Lane, which Rolling Stone praises as a sturdy, hits-packed collection that... challenges the narrowly defined model of what constitutes a next big thing in country music. Make Me Want To was most added at country radio with 61 stations reporting in the first week and is currently making its way up the chart.

A first-time nominee at the upcoming ACM Awards in the New Male Artist of the Year category, Allen also recently debuted a cover of the GRAMMY, Golden Globe and Academy Award-winning smash hit “
Shallow” (see the video with fellow country newcomer, Abby Anderson here).

Allen recently wrapped his supporting stint on Kane Brown’s Live Forever Tour and made his debut appearance at C2C, the U.K. and Ireland’s preeminent music festival. He will be hitting the road this summer as support on Chris Young’s Raised on Country Tour and Rascal Flatts’ Summer Playlist Tour as well as making an appearance on the CMA Fest Chevy Riverfront Stage in June.
 
For more information and tour dates, visit
 jimmieallenmusic.com.  

About Jimmie Allen:
The epitome of the phrase “persistence pays off,” Jimmie Allen laid it all on the line to make his dreams a reality. Now signed to BBR Music Group’s Stoney Creek Records, Allen’s debut single “Best Shot” is a certified hit, claiming the top spot as the No. 1 Most Shazamed song in the format for eight consecutive weeks, and the No. 1 spot on Country radio for three weeks, marking the first time a black artist has launched a career with a No. 1 hit with their debut single on country radio. On the heels of that historic success, Allen is back with his latest single, “Make Me Want To” which was most added at country radio in its first week with 61 stations.

“Make Me Want To” is the second single off his Stoney Creek Records / BBR Music Group debut album Mercury Lane released Oct. 12, 2018. Named in tribute to the street he grew up on and the origin of his incredible journey, Mercury Lane features a cutting-edge mix of country, rock, R&B and pop that draws upon the influence of his family and small-town upbringing of the critically-acclaimed rising star. Rolling Stone raved Allen’s debut “challenges the narrowly defined model of what constitutes a next big thing in country music in 2018” and The New York Times dubbed it one of 2018’s strongest, calling it “a conventional country album, filled with songs about the small details.”

The Southern Delaware native’s talent for songwriting is undeniable, having written a song that was featured in a Super Bowl commercial and appearing in a Diet Coke ad with megastar Taylor Swift. “Blue Jean Baby,” off his debut self-titled EP, immediately caught the attention of country music fans and critics alike with its soulful groove— rocketing it to the top of digital playlists, across all genres. Allen recently wrapped his run on Scotty McCreery’s Seasons Change Touras well as Kane Brown's Live Forever Tour.  He will also be hitting the road this summer as support on Chris Young’s Raised on Country Tour and Rascal Flatts’ Summer Playlist Tour. The hot newcomer was heralded as one of the top “artists to watch in 2018” by Rolling StoneBillboard, Pandora, Sounds Like NashvilleNY Country SwagCountry Music Rocks and New England Country Music and has earned spots in CMT’s “18 for 2018” Listen Up program and Bobby Bones’ Class of 2018. For more information, visit 
www.jimmieallenmusic.com.