NASHVILLE, Tenn. – Nearly seven years after fans first heard Chase Rice sing “Ride,” the seductive track is climbing the charts once again. Rice’s version of the sultry song, originally recorded by SoMo, has long been a fan-favorite moment during his live shows, however with traditional touring on hold fans are now flocking to the song digitally, driven almost entirely by TikTok.
In the now-viral video which has gained 5 million views and counting, Rice reacts to Kierra Lewis as she hears the song for the first time, exclaiming “this song had me acting a fool!” Both Rice and Lewis have since seen their followers increase exponentially.
“TikTok is the first platform that's allowed artists to interact in real time with fans while also giving those same fans a platform to launch their own brands,” notes Rice. “In return the fans are even more invested in building the artists’ careers. Connecting with fans is why we do this – it’s what drives writing, recording and performing, and the interaction on TikTok is incredible.”
Just 24 hours after posting his reaction video, Rice saw his TikTok followers increase by 1,317% and he now has 246,000 fans on the app, more than 20 times his audience before the viral post. “Ride,” meanwhile, peaked at No. 1 on the iTunes Country chart and No. 6 all genre, with more than 110,000 new views for the song’s official music video. The 2014 album featuring the track, Ignite The Night, peaked at No. 5 on the iTunes Country Chart and climbed into the Top 40 all genre.
For more information, visit www.chaserice.com and follow on Twitter, Facebook and TikTok @ChaseRiceMusic and on Instagram @ChaseRice.
About Chase Rice
With nearly 2 million albums sold and more than 1.7 billion total streams, plus a legion of passionate fans at his high-energy concerts across the globe, Chase Rice has established himself as a powerful force in Nashville and beyond – yet he genuinely sees new releases “Drinkin’ Beer. Talkin’ God. Amen.” plus The Album Part I and The Album Part II as the launching pad for music that says what he wants to say, how he wants to say it. With songs such as Top 10 lead single “Lonely If You Are” featuring sleek rhymes over heartland six strings mixed with EDM-laced drama, this is the same gravely-voiced Chase Rice fans first fell in love with years ago – but better. Freer. Unbeholden and uninhibited, somehow capable of evoking Chris LeDoux and The Chronic, campfire singalongs and stadium anthems, all at once. The series of new releases follows his sophomore album, Lambs & Lions, released with Broken Bow Records in 2017 and featuring the Double-Platinum, two-week chart topper “Eyes On You” – Rice’s first No. 1 as an artist and the most-streamed song of his career. Lambs & Lions followed Ignite the Night, which debuted at No. 1 on Billboard’s Top Country Albums and No. 3 on the all-genre chart, producing a pair of Top 5 hits; “Ready Set Roll” and “Gonna Wanna Tonight.” After supporting Kenny Chesney’s The Big Revival stadium tour, Rice has consistently sold out 2,500-3,000 seat venues on his own headlining tours.