Official Music Video for “The Worst Country Song of All Time” featuring Toby Keith and HARDY Premieres Exclusively on Facebook.com at 7pm ET
Gilbert Hosts Fans via Facebook Live Ahead of Premiere
Georgia-Native Readies Fans for New Music On the Horizon
NASHVILLE, Tenn. – Following the release of his latest single “The Worst Country Song of All Time” via The Valory Music Co., multi-Platinum selling country rocker Brantley Gilbert ups the ante with the worst country video of all time, directed by Gilbert and Brian Vaughn, featuring his collaborator on the track HARDY, with a special appearance from Toby Keith. The video premieres exclusively on Facebook.com tonight at 7pm ET with Gilbert joining live ahead of the video’s initial screening.
Starring a rowdy crew of recognizable political figures, including a saxophone-wielding Bill Clinton, the video, like the song, parodies the genre with an elaborate approach, featuring electric cars and minivans along with some questionable fashion choices, proving Gilbert and his co-writer know how to poke fun at themselves while also spotlighting all they love about the format.
“I honestly never thought we’d get this far with this song,” chuckles Gilbert. “It really started as a goofy idea that we were having fun with, and we’ve been glad to bring a laugh to folks this summer after such a rough year. We can’t wait for BG Nation to see what else we have in store later this year.”
Released earlier this summer, Entertainment Tonight calls “The Worst Country Song of All Time” “tongue-in-cheek,” while Barstool Sports praises it as a “rambunctious, boot-stomping good time.” Billboard shares that the song is “a sendup of every other stereotypical one, slagging the lifestyle linchpins in the genre…and celebrating the stuff that country’s songs typically try to escape.”
“If you take it seriously enough to criticize it,” Gilbert shared with Billboard, “you're missing the whole point.”
With three No. 1 albums and seven No. 1 singles, Gilbert has been writing and recording during his time off from the road, readying his fans for more new music later this year.
“We’ve had a lot of great writes over the last few months,” Gilbert says. “We got outside of our box a little bit. As artists and writers, we have a group of people that we’re extremely comfortable writing with, that we know we’re going to be productive with and we know what kind of song we’re going write. But we branched out a little bit and wrote with some folks we haven’t written with before, just to see what would happen and what would come out of it.
“I have to say, I’m extremely proud of what we got on the way,” he concludes.
“The Worst Country Song Of All Time” is the first taste of new music following the release of Fire & Brimstone (Deluxe Edition), an extended version of his fifth studio album which explores love and family, redemption and life in a small town, with all 17 tracks written or co-written by Gilbert. Lead single “What Happens In A Small Town” featuring Lindsay Ell marked his fifth No. 1 as an artist, seventh No. 1 as a songwriter and earned nominations for the 2019 CMA Award for Musical Event of the Year and 2020 ACM Award for Music Event of the Year.
Earlier this year, Gilbert held his inaugural trail ride with partners including Polaris, Gander Outdoors, Camping World, Brimstone® Recreation, Traeger Grills, Whiskey Jam and Appalachia Made Co., raising $75,000 to benefit ACM Lifting Lives COVID-19 Response Fund to support those in the entertainment industry who lost work due to the pandemic.
Gilbert continues to raise funds for the philanthropic arm of the Academy of Country Music with the “Garage-full of Awesome Giveaway.” Fans who donate $10 or more will be entered to win a once-in-a-lifetime trip to meet Gilbert in person for a trail-riding adventure; a RZR Trail S 1000 Ultimate in Ghost Gray, courtesy of Polaris; 2021 Heartland Fuel 362, courtesy of Camping World; and $5,000 cash. Donate HERE.
About Brantley Gilbert
With back-to-back Platinum albums and a grassroots following millions strong, Brantley Gilbert’s music has been shared, covered and adopted as the soundtrack to Saturday night and Sunday morning by audiences around the world. The Georgia native who started as the defiant life-of-the-party can still go ‘til sunrise, but he’s also emerged as something far greater: the leader of a massive tribe of hard-working, fun-loving believers for whom electric guitar-shredding, rapping, and twang can go hand-in-hand-in-hand. They call themselves the BG Nation, and when the BG Nation watches Gilbert on a stage, they don’t just see a star. They see themselves. Seven No. 1 hits punctuate his career: “Country Must be Country Wide,” “You Don’t Know Her Like I Do,” CMA Awards Song of the Year nominee “Dirt Road Anthem,” “My Kinda Party,” RIAA 5x Platinum-certified “Bottoms Up,” “One Hell of an Amen” and collaboration with Lindsay Ell “What Happens In A Small Town.” Gilbert’s landmark record Just As I Am clinched the 2014 American Music Award for Favorite Country Album. Earning praise from the New York Times, NPR, American Songwriter, and more, Gilbert has mined a rich vein of conflict between the party and the pew on all of his albums. Instead of toiling in limbo, unable to enjoy good times for fear of Judgment Day, Gilbert fully lives––rowdy friend, man of faith, devoted husband, smitten new father––just as he is. His latest single “The Worst Country Song Of All Time” featuring Toby Keith and HARDY is available everywhere now as it climbs the charts at Country radio. For additional information, visit BrantleyGilbert.com or follow him on Instagram and Twitter @
About Toby Keith
The familiar maxim of the triple threat – singer, songwriter, musician – doesn't begin to cover it for Toby Keith, one of the modern era's most complete self-directed hit makers. And Keith's most recent years are a remarkably accurate representation of his entire career. In 2021, he was bestowed the National Medal of Arts to honor his artistic achievements and contributions to the arts and culture of America, as well as inducted into the Nashville Songwriters Hall of Fame and honored with the Academy of Country Music's prestigious Merle Haggard Spirit Award for "following his own path, crafting great songs and epitomizing Merle's spirit." In October he will release a new studio album, Peso In My Pocket, that led with the single “Old School” which debuted at the highest radio entrance of his career on Billboard’s airplay chart.
In 2018, he celebrated the 25th anniversary of his debut No. 1 single, “Should’ve Been A Cowboy” with the re-release of his debut album (remastered with the addition of three vault tracks). From the moment that song was released and shot up the charts to become his first No. 1, the engine driving everything has been the music. Toby has sold more than 40 million albums and has 32 #1 hit singles. He wrote a #1 hit every year for 20 straight years, including “Who’s That Man,” “Wish I Didn’t Know Now,” “How Do You Like Me Now?!,” “You Shouldn’t Kiss Me Like This,” “I’m Just Talkin’ About Tonight,” “Courtesy of the Red, White, & Blue (The Angry American),” “Who’s Your Daddy?,” “Beer For My Horses,” “I Love This Bar,” “American Soldier,” “Whiskey Girl,” “As Good As I Once Was," “She Never Cried in Front of Me,” “God Love Her,” and “Made in America.” And there have been some unexpected highlights along the way as well, including country's most impactful viral event, "Red Solo Cup," the video for which has received more than 60 million views and was named ACM Video of the Year. In 2018, Keith also released a new song, “Don’t Let The Old Man In,” which was inspired by a conversation he had with Clint Eastwood and was later featured in Eastwood’s movie, “The Mule.” In 2015, he was inducted into the Songwriters Hall Of Fame in New York City. With more than 10 billion streams and 96 million BMI performances, his 2021 Toby Keith’s Country Comes To Town Tour is his 19th consecutive headlining tour.
Toby's most rewarding experiences, however, have come from giving back locally, nationally and abroad. His annual golf classics fund the Toby Keith Foundation and OK Kids Korral, a cost-free home for families of children dealing with critical illnesses. His 11 USO Tours to date have enhanced the lives of nearly 256,000 troops and military families in 18 countries with more than 285 events, and have been recognized with the Spirit of the USO Award (2014). And when a tornado ravaged his hometown, Toby Keith was the face of the community and helped shoulder the cleanup with the 2013 OK Twister Relief Concert. Triple threat? How about singer, songwriter, musician, producer, entertainer, humanitarian, Oklahoman and patriot. For starters.
Big Loud Records’ booming upstart HARDY broke new ground in 2020 with acclaimed debut album, A ROCK, “an album that owes as much to AC/DC as George Jones” and “one of the most self-assured full-length debut albums in years” (Billboard). The project follows 2019’s countrified mixtape HiXTAPE VOL. 1, and career-launching EPs THIS OLE BOY and WHERE TO FIND ME. Nominated for three 2021 ACM Awards, one of CRS’ 2021 New Faces of Country Music, a CMA Triple Play award recipient and a Vevo DSCVR artist, the pride of Philadelphia, MS has earned his reputation as "Nashville's most clever new redneck songwriter" (Rolling Stone). The 2020 AIMP Songwriter of the Year has co-penned EIGHT #1 singles since 2018: FGL’s 2X PLATINUM “Simple,” Chris Lane’s 2X PLATINUM “I Don’t Know About You,” Blake Shelton’s 4X PLATINUM “God’s Country," Morgan Wallen’s 3X PLATINUM “Up Down” and PLATINUM “More Than My Hometown,” Jameson Rodgers’ PLATINUM “Some Girls,” LOCASH's GOLD "One Big Country Song," and his own first-ever #1, PLATINUM “ONE BEER.” Current single “GIVE HEAVEN SOME HELL” is a hard-charged tribute to a fallen friend, making a statement as the most-added single of the week at Country radio upon launch. Serving as direct support on Jason Aldean’s BACK IN THE SADDLE TOUR this summer, HARDY has also shared the stage with FGL, Chris Lane, Thomas Rhett, Cole Swindell and more.
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Media Contacts for Brantley Gilbert
Ebie McFarland | Ashley Gaskin
Essential Broadcast Media
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Jake Basden | Rachel Wendler
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Media Contact for Toby Keith
Elaine Schock | Meredith Louie
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Media Contacts for HARDY
Sweet Talk Publicity