Reigning ACM New Female Artist, CMA New Artist of the Year and 3x GRAMMY nominee Ashley McBryde releases follow-up Never Will today, Friday, April 3 on Warner Music Nashville.
Rolling Stone and NPR each named McBryde’s sophomore album as one of the most anticipated projects of 2020. With the release of “Martha Divine” earlier this year, NPR stated, “Mark It Down: Ashley McBryde Is In For A Massive Year,” conveying high expectations for Never Will.
“Even though you try to avoid pressure, you can’t because your second record has to prove that your first record was not a fluke,” McBryde says. “But if we thought too hard, we would have neutered ourselves and not taken some of the chances we wanted to take.”
Associated Press observes Never Will “doubles down on the rock and bluegrass influences on songs like ‘Voodoo Doll,’ in which she turns her powerful vocals to 11 while merging mandolin licks with electric guitar solos. And in a song that would make Patty Loveless proud, she does an acoustic bluegrass turn on ‘Velvet Red’ as her voice warbles with that high lonesome twang.”
The Tennessean remarks the Jay Joyce produced tracks are “filled with potent, personal storytelling as McBryde wrestles with grief, uncertainty, loneliness, rage jealousy and passion,” while American Songwriter notes McBryde “ramps up the volume after her successful 2018 debut, cranking out a rock/country hybrid that’s more visceral than, well, country/rock, and hits harder too,” and praises McBryde as an “empowered woman whose rootsy music balances gutsy rocking with classic country, folk and even slight bluegrass influences.”
“We have a tendency to be a rock band,” McBryde says. “If we’re going to have those rock tendencies in our sound, let’s don’t just do it a little bit. Dig into that, like you do in therapy. Let’s find out why we do that, and let’s do it on purpose.
“At first, I thought, I don’t know if all these songs go together,” she continued. “Then, when we laid them all down, I saw, oh yeah. They do. It’s called range. You’re a complete person. You don’t just make a rock record. You don’t just make a country record. You make your record.”
McBryde will perform an acoustic set this Saturday, April 4 at 7 p.m. CT on the Grand Ole Opry, kicking off its #UNBROKEN charitable campaign for the MusiCares COVID-19 Relief Fund. During this time, the Saturday Night Grand Ole Opry has returned to its original format as a live broadcast without a live audience. Fans can tune in to the broadcast via the Circle Network at circleplus.com, on Facebook or YouTube, or listen on radio at opry.com and wsmonline.com, via the Opry and WSM mobile apps and on their flagship radio home, 650 AM WSM.
Never Will is available everywhere HERE.
Never Will Track Listing:
- Hang In There Girl (Ashley McBryde, Jeremy Bussey)
- One Night Standards (Ashley McBryde, Nicolette Hayford, Shane McAnally)
- Shut Up Sheila (Nicolette Hayford, Charles Chisholm)
- First Thing I Reach For (Ashley McBryde, Randall Clay, Mick Holland)
- Voodoo Doll (Ashley McBryde, Nicolette Hayford, Brandy Clark, Connie Harrington, Jake Mitchell, Aaron Raitiere)
- Sparrow (Ashley McBryde, Nicolette Hayford, Brandy Clark, Connie Harrington, Jake Mitchell, Aaron Raitiere)
- Martha Divine (Ashley McBryde, Jeremy Spillman)
- Velvet Red (Ashley McBryde, Patrick Savage, Daniel Smalley)
- Stone (Ashley McBryde, Nicolette Hayford)
- Never Will (Ashley McBryde, Chris Harris, Blue Foley, Matt Helmkamp, Christian Sancho, Victor Quinn Hill)
- Styrofoam (Randall Clay)
About Ashley McBryde
Ashley McBryde learned how to sing sad songs in a biker bar off a rural Arkansas highway–– and it shows. Her 2018 major label debut Girl Going Nowhere (Warner Music Nashville) charmed the New York Times, NPR, Rolling Stone, Paste, The Washington Post, and more, all en route to landing a GRAMMY nomination for Best Country Album. McBryde closed out 2019 with ACM New Female Artist, CMT Breakout Artist of the Year, a New Artist of the Year win at the 53rd Annual CMA Awards and two nominations for the 2020 GRAMMYs for Best Country Song and Best Country Solo Performance for “Girl Goin’ Nowhere.” When she confirmed April 3, 2020, as the release date for her follow-up Never Will, Rolling Stone tagged the record as one of the most anticipated of the year alongside NPR, who also ranked lead single “One Night Standards” as one of the best songs of 2019. Produced once again by Jay Joyce, Never Will reveals the witty, confessional, detail-driven songwriting addressing a wide spectrum of blue-collar Southern women’s experience introduced on Girl Going Nowhere is still here, but perhaps even sharper. The music itself is stadium-ready rock-and-roll with a bluegrass wink or two and country music’s storytelling heart––and McBryde, no longer new, is the music’s ordained and highly capable standard bearer. McBryde is currently nominated for two 2020 ACM Awards for Song of the Year for “Girl Goin’ Nowhere” (artist + songwriter) and another nod for Music Event of the Year as a guest on Miranda Lambert’s “Fooled Around and Fell In Love.” For more information, visit AshleyMcBryde.com or follow her on Facebook at
Media Contacts for Ashley McBryde:
Essential Broadcast Media
Wes Vause | Mary Catherine Rebrovick
Warner Music Nashville
Wes.firstname.lastname@example.org | marycather