Ashley McBryde Partners with Jack Daniel's for Sweet Relief Benefit Tonight 4/10

Friday, April 10, 2020 - 9:45am

Jack Daniel’s Presents McBryde’s “All Cooped Up” Livestream Tonight, April 10 at 6:00 p.m. CT

Reigning ACM New Female Artist and CMA New Artist of the Year Ashley McBryde will partner with Jack Daniel’s for a special edition of her “All Cooped Up” series to benefit Sweet Relief Musicians Fund’s COVID-19 Fund Friday, April 10 at 6:00 p.m. CT. The livestream will air on both McBryde and Jack Daniel’s Facebook pages, as well as McBryde’s Instagram.
The livestream presented by Jack Daniel’s caps off the week following the April 3 release of her highly-anticipated album Never Will, which has steadily gained critical acclaim, with 
Variety observing, “her rowdy and emotionally stirring second album represents the pinnacle of what contemporary mainstream country can be,” while Rolling Stone notes, “McBryde is at her best here singing about other people, telling tales of forbidden romance, small-town piety, and honky-tonk hair of the dog,” and Paste claims the album is “utterly refreshing and equally re-listenable.”
Sweet Relief Musicians Fund is a 501(c)(3) nonprofit charity that for the past 24 years has been offering vital assistance to professional musicians and music industry workers in need. The world has been shocked by the devastating effects of COVID-19. Due to massive cancellations, many in the music industry are struggling to find the means to make ends meet during these unprecedented times. Sweet Relief has created a 
COVID-19 Fund to provide immediate assistance with medical expenses, lodging, clothing, food and other vital living expenses to those impacted due to sickness or loss of work.
For more information, visit or follow on, Twitter @AshleyMcBryde and Instagram @AshleyMcBryde.
About Ashley McBryde
Ashley McBryde learned how to sing sad songs in a biker bar off a rural Arkansas highway–– and it shows. Her 2018 major label debut Girl Going Nowhere (Warner Music Nashville) charmed the New York TimesNPRRolling StonePasteThe Washington Post, and more, all en route to landing a GRAMMY nomination for Best Country Album. McBryde closed out 2019 with ACM New Female Artist, CMT Breakout Artist of the Year, a New Artist of the Year win at the 53rd Annual CMA Awards and two nominations for the 2020 GRAMMYs for Best Country Song and Best Country Solo Performance for “Girl Goin’ Nowhere.” Her follow-up Never Will, released April 3, was tagged by Rolling Stone as one of the most anticipated of the year alongside NPR, who also ranked lead single “One Night Standards” as one of the best songs of 2019. Produced once again by Jay Joyce, Never Will reveals the witty, confessional, detail-driven songwriting addressing a wide spectrum of blue-collar Southern women’s experience introduced on Girl Going Nowhere is still here, but perhaps even sharper. The music itself is stadium-ready rock-and-roll with a bluegrass wink or two and country music’s storytelling heart––and McBryde, no longer new, is the music’s ordained and highly capable standard bearer. McBryde is currently nominated for two 2020 ACM Awards for Song of the Year for “Girl Goin’ Nowhere” (artist + songwriter) and another nod for Music Event of the Year as a guest on Miranda Lambert’s “Fooled Around and Fell In Love.”  For more information, visit or follow her at, Instagram @AshleyMcBryde and Twitter at @AshleyMcBryde.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. 

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Media Contacts for Ashley McBryde
Ebie McFarland
Essential Broadcast Media
Wes Vause | Mary Catherine Rebrovick
Warner Music Nashville |
Mary Moyer
Q Prime